XR -Extreme Reach

🎉 Congratulations to XR's Global President and COO, Jo Kinsella, for being recognized as a "Corporate Visionary" in the Cynopsis 2024 Top Women in Media awards!

This prestigious honor celebrates the remarkable achievements and contributions of female leaders across diverse sectors, highlighting those who have made a lasting impact in their industries.

🏆Congratulations to all of the nominees for their dedication to excellence and innovation.

Happy Birthday to Smokey Bear! Back in June at Cannes Lions International Festival of Creativity, we held a celebration for Smokey looking back at how his iconic image and simple message have resonated with generation after generation.

Smokey's legacy is a testament to the power of clear messaging and thoughtful evolution. His ability to adapt to changing times while staying true to his core message is a masterclass in effective communication. In fact, his famous slogan, “Only you can prevent wildfires”, still resonates with 80% of Americans to this day.

Part of what has made Smokey so enduring is his emphasis on making sure his messaging is accessible to all, regardless of ability. For example, closed captioning and audio description ensure relevance and impact across various cultural contexts.

At XR Extreme Reach, we’re proud to partner with the Ad Council to ensure Smokey’s message continues to reach audiences wherever they are tuning in. Our expertise in media distribution has ensured that Smokey’s message is received across the nation.

It’s this willingness to adapt to an ever-changing media landscape and commitment to accessibility that have been cornerstones to his continued success. He serves as a brilliant example for brands looking to stand the test of time.

🎬✨ We had a blast at the deadCenter Film Festival last week. Our panel and cocktail party with the Oklahoma Film and Music Office was a hit and marked the start of an exciting partnership between XR and the state of Oklahoma. 🌟

Considering OK for your next on-location shoot? We're here to help! With specialized knowledge of the state's incentive program, we serve as trusted advisors. Learn more and reach out:

Let's continue pushing the boundaries of creativity together! 💥

57% of consumers prefer brands committed to accessibility and social equity, leading to increased loyalty and engagement. Are you one of them?

XR Extreme Reach can help you integrate essential accessibility features into your campaigns, driving loyalty and business growth while ensuring your message is heard and seen by everyone, everywhere.

Our latest Global Advertising Accessibility Index & Trends Report reveals that prioritizing accessibility in advertising is not just a legal or ethical mandate; it’s a strategic business advantage. By making your ads accessible, you can reach more people in diverse environments, enhancing both audience reach and engagement.

Download our full report to discover how accessible advertising can transform your brand’s reach and resonance.

Accessibility Report Dive into the first-of-its-kind groundbreaking study Global Report: Gender & Age Diversity. Examine diversity benchmarks in global ad creative from 2019 to 2022.

Imagine a day when you can track every creative throughout the lifecycle of a campaign and effectively control ad frequency. That day is here! 🙌

Today marks a huge milestone for the entire TV ecosystem with the introduction of IAB Tech Lab's Ad Creative ID Framework (ACIF). ACIF is setting a new standard for creative IDs--helping achieve cross-platform advertising nirvana for brands, agencies and publishers.

XR is proud to collaborate with AD-ID to be the first to mobilize IAB Tech Lab's new creative ID standard, enhancing campaign effectiveness and ad experiences for viewers across linear and digital platforms. XR’s scaled connectivity and collaboration with AD-ID’s registry marks the first time persistent creative identifiers will be enabled to manage and track all ads across media platforms, channels and screens.

Read the full story and find out how you can move creativity forward today!

https://ow.ly/xLEE50Sfyfa

We’re thrilled to invite you to an exclusive event at the deadCenter Film Festival! Join us tomorrow for a behind-the-scenes look at “The Last Rodeo,” a western film shot in Tulsa, Oklahoma.

As an official state vendor, XR Extreme Reach enables film and TV productions in Oklahoma to qualify their payroll handling fees through the state’s incentive program. Hear from our panelists about the making of “The Last Rodeo” and the benefits of filming in Oklahoma, from its diverse locations to its attractive incentives.

📅 Date: Friday, June 7, 2024
🕒 Time: 5:30 PM - 8:30 PM
📍 Location: The Fordson Hotel, Oklahoma City, OK

RSVP now to secure your spot: events.xr.global/deadcenterfilmfestival2024/FBOSP

Discover how XR Extreme Reach is revolutionizing the future of creativity by transforming how content and brand messaging are created, distributed, and optimized. Join us at Cannes Lions to see how we’re moving creativity forward.

events.xr.global/cannes2024/FBOSP