10/22/2026
Saw a guru ad this week claiming certifications hurt your value. That's backwards.
A certificate doesn't tell you someone's good at the work. It tells you they bothered to learn it. You can get a medical degree — that doesn't mean you're a good doctor. But it does mean you put in the time and effort to get it. That's where the early vetting and early trust comes in. After that, it's the work they do that builds the rest.
So when you're hiring anyone — a bookkeeper, a plumber, a mechanic — read credentials that way. The badge earns the first look, not blind trust. Ask what they've actually done. The certificate opens the door. Their work decides whether you keep them around.