09/22/2026
A marketing email landed in my inbox last week advertising model portfolios up more than 70% this year. So I clicked through and pulled up the fact sheet behind one of the claims.
+93.4% year to date. Printed right beside it, the S&P 500 total return: +11.3%.
Then I read the rest of the page.
That official-looking ticker wasn't a ticker at all — it was an internal tracking ID that research software generates for a custom list of stocks. There's no fund behind it and no way to buy it.
The strategy called an "S&P 500 Growth Model" held six stocks, all semiconductors and memory, with nearly 30% in a single name.
And the returns? Hypothetical. Backtested. Gross of fees — before advisory costs, trading costs and taxes. The disclosure on the same page says in capital letters that the report does not portray an actual account.
The headline is for selling. The fine print is for the lawyers.
Building wealth has less to do with chasing headline numbers and more to do with understanding how those headlines get manufactured. Here's how to read them:
https://scminvesting.com/behind-the-curtain-what-wall-street-marketing-doesnt-tell-you/
Informational purposes only; not investment advice. Past performance does not guarantee future results. Full disclosures: scminvesting.com/disclosure