Paro.ai

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Harnessing the power of people and technology to empower businesses and professionals to go beyond.

Paro is a growth platform that brings an expert talent community and businesses together to navigate immediate challenges and architect a plan for long-term success. Powered by proprietary AI technology and in-depth industry expertise, Paro matches businesses with the best-fit expert and solution to solve problems and drive growth. Our elite community of finance and accounting experts provides a r

How to Get Ahead of Late-Year Business Planning Challenges 04/07/2026

Late-year finance “fire drills” rarely come out of nowhere. More often, they’re the result of early warning signs—cash flow gaps, stalled initiatives or reporting breakdowns—that go unaddressed in Q1 and compound over time.

The cost of waiting? More disruption, more pressure and more expensive fixes.

Read our latest article to learn how to spot these risks early and take a more proactive approach to business planning challenges:

How to Get Ahead of Late-Year Business Planning Challenges Explore the most common business planning challenges, spot their early indicators, and learn to take a more proactive approach to avoid late-year fire drills.

What Is a Good Profit Margin? Formulas, Benchmarks & More 01/26/2026

As companies decide which financial metrics to focus on, profit margin consistently rises to the top.

Profit margins show how much profit you keep for every dollar of revenue, and they influence critical decisions around pricing, product mix and cost control.

Read our latest article to learn how to calculate the three primary types of profit margin, review industry benchmarks, and pressure-test what “good” really means for your business:

What Is a Good Profit Margin? Formulas, Benchmarks & More Explore what is a good profit margin across various industries, how to calculate yours and practical ways to improve when yours fall short.

18 Ways for Businesses to Get Ahead of Preparing for Tax Season 11/05/2025

With the end of the year fast approaching, now’s the time to start preparing for tax season. Early prep can save your business time and money and ensure you’re maximizing deductions.

No matter your business size, getting ahead means better accuracy and improved strategic planning for the future.

Don’t let tax season catch you off guard. Download the full checklist in our blog post to get started with 18 ways your company can get a jump on tax season today: https://hubs.ly/Q03RJcfc0

18 Ways for Businesses to Get Ahead of Preparing for Tax Season Preparing for tax season early helps streamline filing and gives insights into your financial health, helping you make informed, strategic business decisions.

Invoice Factoring for Small Businesses: Pros, Cons & How-Tos 09/10/2025

Cash flow crunches hit different when you're the one signing every check.

88% of small and midsize businesses faced unexpected cash flow issues this past year. When customers take 30, 45, even 60 days to pay, but your bills don't wait, every business owner knows that sinking feeling.

Invoice factoring can be a lifeline—turning those outstanding invoices into immediate cash. But here's what most business owners don't realize: those "small" 1-5% fees can add up fast, and you're handing over control of your customer relationships.

The real question isn't whether invoice factoring works (it does), but whether it's masking bigger cash flow management issues that need addressing.

Smart business owners look at factoring as a bridge, not a permanent solution. The goal should always be building systems that prevent cash flow crises before they happen.

We broke down everything you need to know—the benefits, the hidden costs, and when factoring makes sense (and when it doesn't). Read the full breakdown to make the call that's right for your business.

Invoice Factoring for Small Businesses: Pros, Cons & How-Tos Learn the benefits and risks of invoice factoring for small businesses, and how to choose the right company to factor your invoices.

Small Business Cash Flow Management: Actions to Jumpstart Growth 08/21/2025

Most small businesses fail because they run out of cash, not customers.

But here's what successful entrepreneurs know: cash flow isn't just about tracking money—it's about predicting opportunities.

The businesses that scale use cash flow projections to spot challenges months ahead and identify growth moments while competitors are still scrambling.

You can move from reactive to strategic. Our guide shows exactly how to use cash flow forecasting to stay ahead of problems and fund your next breakthrough.

Small Business Cash Flow Management: Actions to Jumpstart Growth Small business cash flow management is the key to scaling. Use cash flow modeling and operational hacks to increase your cash flow.

07/29/2025

A month into Q3, and your financial reports still don't add up?

You're not alone. We're seeing more SMBs struggle with general ledger accuracy as they juggle rapid growth, cash flow management, and increasing compliance demands.

Here's the reality: Small discrepancies in your general ledger compound into major problems. Cash flow miscalculations. Tax surprises. Investor confidence issues.

This 90-second video breaks down the exact reconciliation process that keeps your financials bulletproof—including the red flags that signal your ledger needs immediate attention.

Watch now and get the clarity your business decisions deserve.

05/28/2025

If you're a small business owner wondering how (or if) you should be thinking about AI, our Chief Strategy Officer & Interim CFO Michael Burdick has some straightforward advice from his recent appearance on Secrets of Rockstar CFOs with Jack McCullough.

The reality? You don't need to become an AI expert overnight. You don't need expensive tools or a tech team. You can start simple—try out ChatGPT, ask it questions, experiment safely. The goal is just getting comfortable with what's out there.

Here's what Michael shared that applies to any business:
→ Why your company's own data matters more than fancy AI tools
→ How the finance role is changing (even for small businesses)
→ Why every experience—even the tough ones—shapes your path forward
→ Practical first steps that don't require a big budget

Michael's journey went from corn detasseling to building an AI-powered finance marketplace. His point? Every experience teaches you something, even when it doesn't feel like it at the time.

Whether you're ready to dive into AI or just curious about what's coming, this conversation offers practical insights without the overwhelm.

Listen to the full episode: [https://hubs.ly/Q03pm-Yz0

05/22/2025

If you're drowning in invoices, many small business owners find that outsourcing accounts payable gives them time back while improving supplier relationships and cash flow—all without the cost of a full-time accounting hire.

What invoice management challenge is slowing your business down right now?

Get our complete guide to outsourcing accounts payable: https://hubs.ly/Q03nC6RB0

How to Read a Cash Flow Statement: Components & Examples 05/13/2025

Ever look at your cash flow statement and wonder what story it's really telling about your business?

Most small business owners know cash flow matters, but it's sometimes a challenge to read the signals hidden in their financial statements. That's why we've created a straightforward guide that transforms this document from a confusing spreadsheet into a useful roadmap so you can make confident decisions that support sustainable growth, even in uncertain times. After all, understanding cash flow isn't just for accountants.

Read the full guide and transform how you view your business finances:

How to Read a Cash Flow Statement: Components & Examples Learn how to read, interpret and analyze a cash flow statement with our step-by-step guide, complete with examples and practical tips.

04/16/2025

Tax season might be over, but the smartest tax moves of the year are still ahead.

From capitalizing on credits to preparing for shifts in policy, now is the time to go from filing mode to planning mode. The best tax savings don’t happen at the deadline—they happen all year long.

Download the cheat sheet from our detailed article to get your 2025 quick reference guide on the key tax deadlines and strategic moves you can make now to reduce tax liability and boost profitability for the rest of the year.

https://hubs.ly/Q03fDbRm0

Accountants tackle tariff increases after 'Liberation Day' 04/04/2025

With tariffs now in play, CFOs are urgently rethinking how to manage cost pressures—whether by passing on tariffs or finding creative ways to absorb them. Accounting Today speaks to the critical importance of proactive forecasting, rigorous supply chain analysis and compliance as companies face a complex tariff landscape.

At Paro, our on-demand financial experts are here to help you with:
• Scenario Planning & Forecasting: Build resilient financial models to anticipate various tariff outcomes.
• Supply Chain Analysis: Optimize trade flow and supply chain strategies to mitigate risk.
• Compliance: Ensure your business stays ahead of evolving tariff regulations.
• Strategic Pricing: Develop smart pricing strategies to protect margins and stay competitive.

Connect with us at https://paro.ai to work with us and get the strategic advantage your business needs right now.

Accountants tackle tariff increases after 'Liberation Day' President Trump's imposition of steep tariffs on countries around the world is likely to drive demand for accounting experts and consultants.

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325 W Huron Street, Suite 407
Chicago, IL
60654