Profit Accounting New Zealand

Working for yourself or running your own business? Setup robust systems for expenses & tax requirements so you can focus on your important tasks. We can help take the headaches out of your business accounting.

Keeping your tax and expenses in check when you are self-employed Working for yourself or running your own business? Setup robust systems for expenses & tax requirements so you can focus on your important tasks. We can help take the headaches out of your business accounting.

Feeling like just a number?

When your accounting firm gets bigger, it's easy to become another file in the cabinet. A different person every time you call. A wait for a reply. Advice that feels generic rather than built around you and your business.

At Profit Accounting, you deal with one person. Me.

I run this practice on my own, by choice. That means the person you meet is the person doing your work, answering your calls, and knowing your numbers inside out. No being handed down to someone junior, no repeating your story to a new face every year, no wondering who's actually looking after you.

Whether you're a sole trader, running a company, or looking after a trust or family group, you get my full attention and advice built around your business, your goals, and your family.

If it's time for a change, get in touch. No pressure, just a chat over coffee to see if we're the right fit.

Feeling like just another number to your accountant?

At Profit Accounting Limited, we listen first, because great accounting starts with understanding your business, not just your books.

✅ We listen first, advise second
✅ Straightforward advice, no jargon
✅ Always in your corner

Based in Havelock North, working with business owners across Hawke's Bay. Let's have a chat.

📩 Send us a message.

DIY accounting might sound like a good economy, but investing in an accountant could be the best financial decision you make as a business owner.

DIY accounting vs hiring an accountant: make the right choice for your business DIY accounting might sound like a good economy, but investing in an accountant could be the best financial decision you make as a business owner.

Starting a business can be daunting. On top of thinking about sales, marketing, and day-to-day financing, one of the biggest decisions a new business owner has to make is choosing which business structure to use.

Choosing the right business structure

Are you paying for complex accounting software when you only use 10% of the features? 📊

If you're a sole trader or running a smaller business, traditional software can feel like overkill and have high subscription costs. That’s why I'm introducing my clients to Prosaic, a new, lightweight AI accounting tool built right here in New Zealand and only available through accountants who support it, at a very low subscription.

Instead of wrestling with manual reconciliation, Prosaic uses secure Open Banking to connect directly to your accounts.

Here are some of the key features you would have access to:

- Bank Connections: Securely connect your bank accounts to see everything in one place, with transactions flowing in automatically.
- Smart Reconciliation: You can categorize and reconcile transactions faster using smart suggestions to review and code activity.
- Invoicing: Easily create, duplicate, and instantly email simple PDF invoices, as well as track when they are sent or paid.
- Receipt Management: You can simply upload or email forward your receipts, bills, and statements.
- GST Returns: It allows for easy preparation and review of GST returns with a simple summary and a snapshot of reconciled and unreconciled transactions.

Want to explore if Prosaic is a viable, cost-effective alternative to your current setup?

👇 Send me a message or drop a comment below, and let's have a quick chat to see if it's the right fit for your business!

Early mornings, coffee, and Windows updates that couldn't wait ☕✈️ Napier → Auckland before most people's alarms go off. Wherever business takes us, your books stay up to date. If you're ready for an accountant who shows up — let's talk. 📩

Are you confident in understanding the financial snapshot of your balance sheet? Discover more on your balance sheet in our article or book a session now to analyse your reports with an experienced business advisor.

Understanding Your Balance Sheet Are you confident in understanding the financial snapshot of your balance sheet? Discover more on your balance sheet in our article or book a session now to analyse your reports with an experienced business advisor.

Would you like to know more about the relationship between costs and revenue to make better business decisions?
Book a session today to examine your financial reports with our experienced business advisors.

Understanding Your Profit and Loss Statement Would you like to know more about the relationship between costs and revenue to make better business decisions? Book a session today to examine your financial reports with our experienced business advisors.