Christina Christoforou

No caption needed.

FAO: Business Owners Providing a Service 👩‍⚕️👨‍⚕️

Please stop beating yourself up for:
➡️ not knowing where your money goes

➡️ not being a “finance pro”

➡️ not being “good with numbers”

How can you be good at something you’ve never been taught?

Business can be tough enough, without you making yourself feel bad for not being “perfect” at finance.

Every business owner started where you are today…including me 22 years ago.

The important message, is that you stop burying your head in the sand and you start your journey today.

I complained to my brothers that I couldn’t pay myself the money I deserved…even though I was working 60 hr weeks.

They asked me…

…”What is the 20% that generates you 80% of your revenue?”

And just like that they saved me in excess of 40 hrs a week. ✂️✂️✂️

You are seeing this because you are a business owner; that is an accredited professional. Delivering exceptional service is in your DNA…

.but doing more of everything is not going get you the profit and cash you desperately seeking.

Be selective with your time, because it’s the most precious commodity you have.

Focus on the tasks that yield the biggest returns.

Today is an extra special day for two big reasons... 🎉⤵️

I'm celebrating my ACTUAL birthday and 6 years in business (hooray!) 🎂🥳

Naturally, I've been reflecting on my journey and the milestones I've hit along the way. 💭

Over these 6 years, I've learned hard lessons, achieved remarkable successes for my clients, and evolved as a trusted CFO.

You know I love to be totally transparent with you all, and what kind of trusted adviser would I be if I didn't share my 6 biggest business lessons with you -- right here, right now. ☝️

Please read them, absorb them and don't forget them.

Here's a dose of reality:

➡️ We've ALL got lessons to learn as business owners.

Are you prepared to learn your most *crucial* money lessons?🤔

Would you like to get a tried and tested money-making strategy capable of putting large profits in the bank? 💰

Then work with me. Sign up for the intensive.

During the Intensive, we'll work 1:1 to crack your business's code to profit.

⚠️🚨 IMPORTANT UPDATE!! 🚨⚠️

Very very soon, the Intensive will be undergoing a MAJOR price increase. 💸📈

That's why there's quite literally no time like the present (!!!) to invest in this life-changing service, as its current price point of £997 will only be available for a limited time... ⏳

To find out more about the Intensive, click the link in my bio! ⬆️

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Here’s my reflection for this week (for those who care) < if you want to see exponential results: Save this post.

I’m nearly 6 years into my own business, 22 years in business and finance. When it comes to action taking, specifically imperfect action > I deserve a crown 👸🏽

However if I want the growth that I desire (and if you want the same), there comes a point where we have to take time to reflect.

This for me, means implementing the following:
1. Spending less time on the doing, and more time on the outsourcing

2. Commit to my commitments of planning, my day, my week and my month (inspired by my brother)

3. Be intentional and a bit brutal: is the task you are about to do, really taking you closer to your goals?

4. Reflect on your day/week/month - this I have found has given me RAPID growth.

If you in business and have been continuing along the same path for a while, earning the money but never seeing anymore of it or not able to take anymore time out.

I invite you to commit to making these changes, even for one month (most won’t), but if you do, you will never go back.

I believe something wonderful is going to happen to me today.

This is my daily journal entry (inspired by my brother, inspired by Brian Tracy).

As I wrote it this morning, I followed it with the question “Hasn’t it already?”

I’m all for working hard and I’ve barely started building the momentum I desire, but as I sit here…

…in the beautiful countryside, drinking my coffee in the sunshine…

…not having to rush around, to worry about being home a certain time, or even going home “ready for work tomorrow”.

Is that not freedom?

I do what I love and through that I have learned how to control my income and time.

I have trust that I am exactly where I need to be and I know that my financial freedom is flourishing.

If you don’t feel like this and..

…you are a business owner that WANTS financial freedom, and you realise that understanding finance is a BIG part of that (hence the term)…

… head to my bio and sign up to my free training, 72 mins of pure epic value - that will change your life and how you see your business.

That is all, Happy Sunday.

Freedom is nothing without people to share it with.

< yes, this is what I call myself, my mum and dad.

Being able to experience their retirement is exceptional.

I have already achieved so many of my goals:

I own my own time

Now it’s about multiplying what I do have:

🎞️more memories
🤪more fun
🗣️more impact

Don’t get so caught up in where you want to go, that you forget where you already are.

Something incredible is happening….

Meet my friend, mentor, relationship guru, kindred spirit… heck there aren’t enough words to explain who she is to me.

This is Shaa Wasmund] and she has been one of the most incredible women I’ve met. I’ve been in awe of her for quite sometime and she has been a phenomenal support for me over the last year.

So when Shaa Wasmund] asked me to be a partner of empowered…The word yes left my lips before she finished the sentence.

At 10am 18th October (tomorrow) myself, Shaa and 6 other spectacular experts will be taking the stage to provide an Empower-A-Thon..

If you are on my email list, then you will have already got the inside scoop and if not, you should definitely turn my story notifications on for the next 48 hours!!!

Each speaker, including me, will be offering a very special bonus if you enroll to Empowered (doors opened today) but I have an even more secret special bonus for my community.

I know you are busy (I get it) but what if this changed everything? How can it not, with so much support from so many experts from Financial Empowerment (aka me) to making money on Tik Tok and Instagram without spending 24 hours on social media.

You’ve never seen me partner in something like this before..so you know it’s going to be legendary!

You can join the Empower-A-Thon for free, using the link in my bio! Or DM me “POWER” and I’ll personally send you the link.

The need-to-know wealth strategy for £250k+ business owners.

Even though I feel like I share SO MUCH on this app, it’s funny to think that there’s a lot I haven’t scratched the surface of yet. To the point where, when I tell people these things, they’re really shocked!

It’s no secret that I love building long-term wealth, and you KNOW I’m all about leveraging the cash generated from my business to do that.

But, I don’t think I’ve really mentioned HOW I do this. Obviously this is something I support my clients with in the Profit & Wealth Container, so I thought I’d talk about it here too.

2022 has been all about strategically investing my time, cash and energy into building long-term wealth aka my plan to "retire" at 40… And if you plan to one day stop trading your time for money, and retire to an island sipping margs all day, you need to be doing this too.

Just this year I’ve invested in 2 different companies as a shareholder, been on the advisory board of a new rising company, where I'll be receiving equity, invested in my own brand by securing my IP as part of the next phase of my business.

Not only does this make me feel like powerful af, but it also means my business is actually helping me to realise my dreams by creating financial freedom, rather than steering me away from them.

Remembering your why is so important when you’re a service-based business owner. But it’s easy to get so caught up in the day-to-day running of your business that you forget to take a look at the bigger picture and do the important long-term planning and financial management.

Tell me, what’s your why? And do you have a PLAN for achieving it?

Starting a business doesn’t guarantee financial freedom.

Successfully building that business up to 7 figures also doesn’t guarantee financial freedom.

If you're thinking 'what the actual eff!?' then check out the carousel to find out why…

I realise that NOT everyone is a finance pro like me (after 21 years experience), which is why I created The Profit & Wealth Container® > the UK's only CFO strategic support that empowers you to understand your numbers, leverage your cash and grow to 7 figures PROFIT (and beyond).

The Profit & Wealth Container™ is invite only – I’m only taking applications from 6-figure + business owners who are serious about building a 7-figure profit business that creates personal wealth.

Planning to grow your profit in 2023? This one’s for you…

So often, I meet with service-based business owners who have huge goals (which is amazing!) but have no idea that the day-to-day actions they’re taking are actually getting in the way of them hitting those goals.

A lot of the time, this comes down to initial business planning… which yep, you’ve guessed it, means that fundamentally their businesses aren’t built to support their financial goals.

Cash Generating Business: A business that revolves around you delivering client work. Amazing for short term wins aka generating huge amounts of cash (think: coaching industry) BUT not so great for building long-term wealth.

Asset Building Business: A business you can extract yourself from so that it runs without you. Often AB business owners sell these businesses for millions, exit them but still make recurring income, or leverage the business to build more wealth.

So my question for you today is, what business are you building right now? And is that the right business type to help you hit your 2023 goals?

If you’re ready to take the guesswork out of the big decisions in your business (the ones that’ll make or break your 2023 financial goals), there’s still time to join my Profit & Wealth Container™. I’m calling on 3 action takers who are ready to work with me to set profitable, trackable targets & implement a business strategy that ensures you hit that £100,000 profit milestone.

Imagine starting 2023 with a complete blueprint of what to do, when to do it and why… Sound good? DM me the word "PROFIT" and I’ll share all the details

In the words of Lizzo...

"It's about damn time.." you saved this post and took action 😉