Your Thinking Hats FZCO

May this holy month of Ramadan be a month full of blessings.

We are Your Thinking Hats

Co-create financial products and services you will love!

Childlike enthusiasm solving problems, thinking up new ideas and having insightful breakthroughs
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Immersive empathy is a powerful tool to understand what the customers actually go through. A product may look great to you but the customer may see differently.

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Life insurance proposition development should look for inspiration from the people at the extreme ends, Open up the product development process to include more varied views than only from a random sample of the target segment. Innovation will follow.

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Life insurance products can be complicated and like any other product, go through a lifecycle – Introduction, Growth, Maturity, and Decline. Be it protection or savings and investments, life insurance products are long-term products and offer delayed gratification, so people generally do not queue up to buy it. Despite being good for the customer, you may find that a product struggles to hit the growth phase or find the product-market fit....

Bringing dormant products to life - Your Thinking Hats How might we bring dormant products to life or jumpstart a product? Maybe a little tweak to the product or proposition or the messaging, or the market segment?

A brilliant case study on how Capital One in the US reimagined banking by putting customer at the centre of everything.

How Capital One in the US reimagined banking - Your Thinking Hats Millennials largely reject the banking experience their parents and grandparents embraced. They've abandoned the relationship-based, retail branch